THE NATIONAL SPA MARKETING CONFERENCE 2019

LOW WOOD BAY & RESORT – WINDERMERE, LAKE DISTRICT
THURSDAY 16TH MAY 2019

Spas remain one of the biggest growth sectors in the UK leisure and tourism market. But the competition is getting ever tougher.

The 2nd National Spa Marketing Conference is for anyone who has responsibility for marketing or promoting a spa, the treatments, spa packages, day spas, and membership. Join us on Thursday 16th May and get ahead of the rest!

The conference takes place at Low Wood Bay & Resort, near Windermere, from 10.00am to 4.15pm, and it’s intended that all delegates will have the chance to look around the hotel’s new £15m development after the conference sessions have concluded.

Time Event
9.00am Registration & Coffee and possible showrounds of Low Wood Spa
10.00am WELCOME TO SPA-MARKETING.2019: STAYING COMPETITIVE!
Martin Evans, Managing Director, The Tourism Business & Conference Chairman
10.10am RE-LAUNCHING LOW WOOD BAY, RESORT & SPA
Michael Kay
, Group Leisure Manager, English Lakes Hotels
10.20am MARKETING & COMMUNICATIONS & FUTURE TRENDS IN THE SPA INDUSTRY
Naomi Chatterley, Marketing Lead, UK Spa Association
10.40am MARKET INSIGHTS: 5 THINGS SPA GOERS LOVE – AND 5 THEY HATE!
Daphne Metland, Founder & Chief Spa Spy, the Good Spa Guide
11.00am YOUR SPA MARKETING TOOLKIT
Yvonne Brennan, Director of Marketing & Communications, RBH Hotel Management Ltd
11.20am SPA MARKETING PANEL 1
Michael Kay, Naomi Chatterley & Yvonne Brennan
11.30am Morning Coffee & Networking
12.00noon BETTER PARTNERSHIP MARKETING FOR SPAS
Chris Ward, former Commercial Director of Farncombe Estate/Dormy House Hotel, and now Director of leading hotel and spa consultancy, Hotelmakers
12.20pm THE MAGICAL MARKETING POWERS OF MESSENGER
Adam Chatterley, Director of is Salon Business Secrets and Vice-Chairman of the UK Spa Association
12.40pm SPA MARKETING PANEL 2
Chris Ward & Adam Chatterley
1.00pm Lunch & Networking
2.00pm SHOUT ABOUT YOUR SPA!  PR TOWARDS 2020
Petra Clayton, Managing Director, Custard Communications
2.20pm HITTING THE HEIGHTS – MAKE A PLACE FOR AWARDS IN YOUR MARKETING PLANS
Helena Grzesk, General Manager, UK Spa Association
2.30pm SPA MARKETING MAIN PANEL – DRIVING THE SPA TOP-LINE: HOW TO APPLY PROMOTION AND SALES WHILST KEEPING YOUR SPA/HOTEL BRAND VALUES
Liz Holmes (Director of Commercial Spa Strategies), Helena Grzesk, Jeremy Smith (Managing Director, Natural Spa Factory) & Dan Visser (Director, Sales & Marketing, The Langdale Estate)
3.05pm Afternoon Tea & Networking
3.25pm CALL HANDLING, CONVERSION, UPSELLING & CROSS-SELLING SECRETS
Roddy Whiteford, Director, The Feversham Arms & Verbena Spa, and MD, Hotelfone & Hotel Livechat
3.45pm EMBRACE WELLNESS!
Pamela Carvell,
President, the Hotel Marketing Association 
4.05pm HIT THE GROUND RUNNING FOR 2020! SPA MARKETING PANEL 4
Petra Clayton, Roddy Whiteford & Pamela Carvell
4.15pm Close of Conference, departures, and
FURTHER SHOWROUNDS OF LOW WOOD BAY RESORT & SPA
Spa Marketing Conference
Spa Marketing Conference
Spa Marketing Conference

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To receive more information about our events which include The National Hotel Sales, Spa, Wedding Venue and Restaurant Marketing Conferences and keep up-to-date with the latest news, simply fill in the form provided and join our mailing list.  We promise not to bombard you with emails, and will never rent, sell or share your details with any third parties.  By joining you have opted in to receive this information.

Organised by:

The National Hotel Marketing Conference 2018

Venue:

The National Hotel Marketing Conference 2018

Supporting organisations:

The National Hotel Marketing Conference 2018

Supporting organisations:

The National Hotel Marketing Conference 2018

Supporting organisations:

The National Hotel Marketing Conference 2018

Supporting organisations:

The National Hotel Marketing Conference 2018

Tel: 0770 291 2938 | Email: conference@thetourismbusiness.com

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