Spas remain one of the biggest growth sectors in the UK leisure and tourism market. But the competition is getting ever tougher.
The 2nd National Spa Marketing Conference is for anyone who has responsibility for marketing or promoting a spa, the treatments, spa packages, day spas, and membership. Join us on Thursday 16th May and get ahead of the rest!
The conference takes place at Low Wood Bay & Resort, near Windermere, from 10.00am to 4.15pm, and it’s intended that all delegates will have the chance to look around the hotel’s new £15m development after the conference sessions have concluded.
|9.00am||Registration & Coffee and possible showrounds of Low Wood Spa|
|10.00am||WELCOME TO SPA-MARKETING.2019: STAYING COMPETITIVE!
Martin Evans, Managing Director, The Tourism Business & Conference Chairman
|10.10am||RE-LAUNCHING LOW WOOD BAY, RESORT & SPA
Michael Kay, Group Leisure Manager, English Lakes Hotels
|10.20am||MARKETING & COMMUNICATIONS & FUTURE TRENDS IN THE SPA INDUSTRY
Naomi Chatterley, Marketing Lead, UK Spa Association
|10.40am||MARKET INSIGHTS: 5 THINGS SPA GOERS LOVE – AND 5 THEY HATE!
Daphne Metland, Founder & Chief Spa Spy, the Good Spa Guide
|11.00am||YOUR SPA MARKETING TOOLKIT
Yvonne Brennan, Director of Marketing & Communications, RBH Hotel Management Ltd
|11.20am||SPA MARKETING PANEL 1
Michael Kay, Naomi Chatterley & Yvonne Brennan
|11.30am||Morning Coffee & Networking|
|12.00noon||BETTER PARTNERSHIP MARKETING FOR SPAS
Chris Ward, former Commercial Director of Farncombe Estate/Dormy House Hotel, and now Director of leading hotel and spa consultancy, Hotelmakers
|12.20pm||THE MAGICAL MARKETING POWERS OF MESSENGER
Adam Chatterley, Director of is Salon Business Secrets and Vice-Chairman of the UK Spa Association
|12.40pm||SPA MARKETING PANEL 2
Chris Ward & Adam Chatterley
|1.00pm||Lunch & Networking|
|2.00pm||SHOUT ABOUT YOUR SPA! PR TOWARDS 2020
Petra Clayton, Managing Director, Custard Communications
|2.20pm||HITTING THE HEIGHTS – MAKE A PLACE FOR AWARDS IN YOUR MARKETING PLANS
Helena Grzesk, General Manager, UK Spa Association
|2.30pm||SPA MARKETING MAIN PANEL – DRIVING THE SPA TOP-LINE: HOW TO APPLY PROMOTION AND SALES WHILST KEEPING YOUR SPA/HOTEL BRAND VALUES
Liz Holmes (Director of Commercial Spa Strategies), Helena Grzesk, Jeremy Smith (Managing Director, Natural Spa Factory) & Dan Visser (Director, Sales & Marketing, The Langdale Estate)
|3.05pm||Afternoon Tea & Networking|
|3.25pm||CALL HANDLING, CONVERSION, UPSELLING & CROSS-SELLING SECRETS
Roddy Whiteford, Director, The Feversham Arms & Verbena Spa, and MD, Hotelfone & Hotel Livechat
Pamela Carvell, President, the Hotel Marketing Association
|4.05pm||HIT THE GROUND RUNNING FOR 2020! SPA MARKETING PANEL 4
Petra Clayton, Roddy Whiteford & Pamela Carvell
|4.15pm||Close of Conference, departures, and
FURTHER SHOWROUNDS OF LOW WOOD BAY RESORT & SPA